Roku has introduced a major update to its smart TV OS that prominently features a large, permanent advertisement on the home screen. The ad remains visible during navigation and can display either content recommendations or traditional advertisements. This change appears to be part of Roku's strategy to increase advertising revenue and maintain profitability.
Background
Roku is a major player in the streaming device market, known for its affordable hardware and platform-agnostic approach to content aggregation. The company has increasingly relied on advertising revenue as a key part of its business model.
- Source
- Ars Technica
- Published
- May 28, 2026 at 03:12 AM
- Score
- 5.0 / 10