Saudi Arabia has launched Ceer, its first domestic automaker, as a joint venture between the Public Investment Fund and Foxconn under Vision 2030's economic diversification plan. The company unveiled two flagship EVs—the Exobot sedan and SUV—as show vehicles, with plans to expand to seven models by 2030, including hybrids.
Background
Saudi Arabia's Vision 2030 aims to reduce the kingdom's reliance on oil by diversifying into new industries, including technology and manufacturing. This marks the Kingdom's first effort to establish a domestic automobile brand.
- Source
- Ars Technica
- Published
- Sep 22, 2026 at 04:55 AM
- Score
- 5.0 / 10