Apple and Samsung are pivoting toward subscription and leasing models for smartphones as replacement cycles lengthen to an average of four years. Apple launched its Upgrade program in the U.S. with Klarna, while Samsung offers Galaxy Forever in India, both aiming to make frequent upgrades more accessible despite rising device prices.
Background
Smartphone replacement cycles have been steadily increasing due to rising prices and incremental hardware improvements, prompting manufacturers to explore recurring revenue models through leasing and subscription services.
- Source
- TechCrunch
- Published
- Aug 2, 2026 at 02:47 AM
- Score
- 7.0 / 10