Tim Cook is stepping down as Apple CEO in September, handing leadership to John Ternus after 15 years. The article reflects on Cook's tenure, noting Apple became less surprising but massively financially successful under his leadership, with strong hardware accessories like AirPods and Apple Watch. Cook's era focused on competent iteration rather than groundbreaking innovations like the iPhone.
Background
Tim Cook took over as Apple CEO from Steve Jobs in 2011 and has led the company through 15 years of significant growth and product evolution. Apple is one of the world's most valuable technology companies with a diverse hardware and services portfolio.
- Source
- Ars Technica
- Published
- Apr 24, 2026 at 09:40 PM
- Score
- 7.0 / 10