Ferrari's first electric vehicle, the Luce, has exceeded sales targets in just two months despite initial criticism over its design and performance expectations. The €555,000 five-seater, largely designed by Jony Ive's LoveFrom, is particularly popular in China, where sleek, fast four-door EVs are favored.
Background
The article discusses Ferrari's successful launch of its first electric vehicle, the Luce, which faced skepticism but quickly gained traction among buyers, especially in China. It highlights the company's ability to maintain its luxury brand appeal while transitioning into the EV space.
- Source
- TechCrunch
- Published
- Jul 30, 2026 at 01:57 AM
- Score
- 7.0 / 10