Starbucks CEO Brian Niccol announced the company is exploring AI-driven personalized digital menus at drive-thrus, recognizing customers as they arrive and customizing menu displays accordingly. This follows similar experiments by competitors like Taco Bell and McDonald's, who have also piloted car-by-car personalization technology.
Background
Quick-service restaurants have been increasingly adopting AI and digital menu board technologies to boost sales and improve customer experience. Major chains like McDonald's and Taco Bell have already launched pilot programs for adaptive menus.
- Source
- The Verge
- Published
- Oct 31, 2026 at 01:38 AM
- Score
- 5.0 / 10