Nvidia has raised the price of its 7-year-old Shield TV Pro from $199.99 to $299.99, citing substantially increased component and memory costs driven by AI demand. Nvidia itself is a major beneficiary of the AI boom, making the price hike somewhat ironic. The company confirmed it manufactures every unit as a passion project and has no stockpile of pre-AI hardware to offset costs.
Background
The Nvidia Shield TV Pro, launched in 2019, is a streaming media player powered by the Tegra X1+ processor, known for its AI upscaling and broad media compatibility. It remains one of the few streaming devices still actively manufactured and sold by Nvidia as of 2026.
- Source
- Ars Technica
- Published
- Oct 2, 2026 at 10:52 PM
- Score
- 5.0 / 10