Ron Johnson, who pioneered Apple's retail stores, argues that Silicon Valley is overestimating how much of shopping consumers will hand over to AI agents. While Google and OpenAI push agentic commerce platforms, Johnson believes AI will enhance the online shopping experience but won't fundamentally change how people shop or diminish the appeal of physical stores.
Background
Agentic commerce has emerged as a major trend in 2025-2026, with Google launching its Universal Commerce Protocol and OpenAI integrating shopping features into ChatGPT, aiming to automate product discovery and purchase through AI agents.
- Source
- TechCrunch
- Published
- Sep 22, 2026 at 07:44 AM
- Score
- 5.0 / 10