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Thrive Capital led VCs into pro sports ownership; Collaborative Fund just upped that play

Collaborative Fund has acquired a stake in D.C. United and its stadium, following a trend pioneered by Thrive Capital of venture capitalists entering pro sports ownership. Founder Craig Shapiro frames the move as an opportunity to showcase the firm's startup portfolio to a broader audience.

Background

Thrive Capital made headlines by leading VCs into professional sports ownership, opening a new frontier for venture firms seeking brand exposure and community engagement. Collaborative Fund is now attempting its own iteration of this strategy.

Source
TechCrunch
Published
Sep 11, 2026 at 06:30 AM
Score
5.0 / 10