Veritas is expanding its anti-counterfeit chip technology beyond its original applications into luxury goods like jewelry, trophies, and fragrance bottles. The startup aims to combat increasingly sophisticated 'superfakes' that closely replicate brand marks and pass as genuine items.
Background
Counterfeit luxury goods market is worth billions globally, with sophisticated replication methods making authentication increasingly difficult for brands and consumers.
- Source
- TechCrunch
- Published
- Oct 16, 2026 at 10:00 PM
- Score
- 5.0 / 10