Vivo's X300 Ultra smartphone is taking a different approach from competitors by focusing on improving its 35mm main camera rather than pushing telephoto capabilities to extremes. While the phone's design is described as dull, it represents an interesting shift in camera strategy among flagship phones. The article suggests this could set Vivo apart in a market where competitors are primarily competing on telephoto performance.
Background
In the flagship smartphone market, manufacturers have been competing primarily on telephoto camera capabilities, with companies like Xiaomi, Oppo, and Huawei pushing the limits of zoom technology. This has become a key differentiator in the premium smartphone segment.
- Source
- The Verge
- Published
- May 10, 2026 at 07:00 PM
- Score
- 5.0 / 10