Instagram is shifting its strategy by allowing videos up to 90 minutes long, marking a significant departure from its years-long focus on short-form content. The move signals Meta's intent to compete more directly with YouTube in the long-form video space.
Background
Instagram has heavily invested in Reels and short-form video since 2020, intensifying competition with TikTok. This strategic pivot reflects the broader industry trend of social platforms expanding into longer-form content to capture more viewer time.
- Source
- TechCrunch
- Published
- Oct 27, 2026 at 05:05 AM
- Score
- 6.0 / 10