Meta is testing a new WhatsApp Plus subscription service offering premium customization features like exclusive stickers, themes, and bulk chat management for €2.49/month. The limited rollout targets users seeking enhanced personalization, similar to Snapchat Plus. This represents WhatsApp's first major move toward monetization beyond business services.
Background
WhatsApp has historically been free for users, with monetization efforts focused on business tools rather than consumer subscriptions. This test follows similar premium tiers from competitors like Snapchat and Telegram.
- Source
- The Verge
- Published
- Apr 21, 2026 at 04:12 AM
- Score
- 5.0 / 10