Apple has unveiled its most significant AI initiative to date with 'Siri AI', powered by a partnership with Google Gemini, integrating advanced AI capabilities into its core software. The company's measured approach to AI development, which has faced criticism for being slow, is now being positioned as a deliberate strategy focused on user-centric implementation rather than rushing to market. Apple's SVP Craig Federighi emphasized prioritizing practical, helpful applications over pursuing AI for its own sake, addressing both criticism of being behind in the AI race and growing consumer skepticism about AI technology.
Background
Apple has faced criticism for its perceived slow progress in AI compared to competitors like Google and Microsoft, with concerns about how this might affect its market position and iPhone sales. The company has traditionally emphasized privacy and user experience over being first to market with new technologies.
- Source
- TechCrunch
- Published
- Jun 9, 2026 at 09:56 AM
- Score
- 6.0 / 10