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X replaces ‘misaligned’ revenue sharing program with Original Content Rewards

X is replacing its Revenue Sharing program with a new Original Content Rewards program starting September 8, emphasizing original content creation over reposted or aggregated material. Existing participants can continue earning through September 7 before transitioning to the new program, which requires a Premium subscription, 500 verified followers, and 500,000 impressions from verified users within 90 days.

Background

X (formerly Twitter) has been gradually reforming its creator monetization programs to combat clickbait, repost accounts, and low-effort content aggregation that has plagued the platform's revenue sharing system.

Source
TechCrunch
Published
Aug 9, 2026 at 12:34 AM
Score
6.0 / 10