YouTube has raised its Premium subscription prices again, with individual plans increasing to $15.99/month and family plans to $26.99/month. The company claims that recent reports of 90-second unskippable ads are due to a bug it is addressing. This marks the latest in a series of price hikes for the service since its 2015 launch.
Background
YouTube Premium is a subscription service that removes ads and offers additional features, originally launched as YouTube Red in 2015. Streaming services across the industry have been consistently raising prices in recent years.
- Source
- Ars Technica
- Published
- Apr 11, 2026 at 01:08 AM
- Score
- 5.0 / 10